Jeff Jackson

REALTOR

Brookhaven Real Estate by Jeff Jackson

Selling Your Atlanta Home?

5/9/2017

Today's Home Seller Needs a Real Estate Agent More Than Ever -- and Here's Why 

Many home sellers want to get into the real estate market on their own without consulting the counsel of an experienced real estate agent. However, while having an agent will certainly cost you a percentage of your home sale, it can get you a lot more in the end for a lot less headache. If you're currently considering going agentless, here are some reasons you may want to get an expert involved.

They Have Neighborhood Knowledge

It's easy enough to look through the MLS listings and get and good sense of what a home in your neighborhood is worth, but a good real estate agent will already know your area and be able to make a better assessment based on this. Not only will they be able to determine what you can sell your home for in the real estate market you're heading into, they'll be able to provide the appropriate price so it won't sit on the market too long.

Home-Marketing Savvy

With social media sites like Facebook and Twitter, it's never been easier to sell your home online. However, a real estate agent will be able to determine the best social media strategy for you and decide how best to invest their energy in order to reach the kind of homebuyers you're looking for. Beyond making a website and a home video, they'll also be able to leverage their presence online to attract other interested parties who might not have found your home otherwise.

Doing the Tough Negotiating

One of the toughest parts of any real estate transaction is the negotiating, and it goes without saying that having an experienced agent along to seal the deal can be more than a little comforting. While it's all well and good if the home inspection was positive and you got your asking price, the right agent can be instrumental in providing the right advice and price in case there are counter-offers. It's just important to do the research so you can find the right agent for you.

Many homeowners like the idea of navigating the real estate market on their own, but an experienced agent can make the process of selling your home a lot easier and more profitable at the end of the day. If you're currently getting prepared to put your home on the market, please contact me and I can help guide you through the process.

 

Jeff Jackson

404-909-1965/www.jeffjackson.bhhsga.com

jeff.jackson@bhhsga.com

Atlanta home selling tips!

2/21/2017

Considering a Spring Home Sale? Learn How to Appraise Your Selling Chances Like a Pro

 The springtime is known to be one of the best times to put your home up for sale. However, if you're not necessarily planning on engaging a real estate agent, it's important to be prepared for all of the hard work involved in putting your home up for sale. Whether you're new to the market or you've never sold a home on your own before, here are some questions to ask yourself so you're prepared for selling in the coming season.

 Do You Know The Market?

 The neighborhood you live in and the buying market you're dealing with are important factors in how your home is going to sell, so you'll need to know a little about both when determining your ideal price. By looking through the listings in the area and seeing what homes like yours have sold for, you may be able to give yourself a range for the offers you can expect.

 How Will You Sell It?

 One of the added benefits of social media is that you can use sites like Facebook and Twitter to announce your home sale and even highlight its best features. While this may make selling seem much easier, you'll still need to make sure you have good photography that captures your home and a website where homebuyers can learn more details. Be aware that while these items may seem easy enough, it can take a lot of time to manage these details on your own. 

 Are You Prepared To Negotiate?

 It's a good feeling to get an offer on your home, but in all likelihood it will be less than what you're expecting and this means engaging in the art of negotiation. According to the National Association of Realtors, those who sell their home generally get 10-20% less than those who utilize an agent, so it's important to be comfortable negotiating before you dive in. If you're confident in your acumen, you may want to go it alone, but if you have doubts, it can be a better financial decision to engage the help of an agent.

 Before you decide to sell your home on your own, it's worth appraising your skills to determine if it will be worth the time and effort you'll have to put in. If you've come to the conclusion that you'd like to utilize an agent after all, you may want to contact one of our real estate professionals for more information.

 

Jeff Jackson

404-909-1965/www.jeffjackson.bhhsga.com

jeff.jackson@bhhsga.com

 

Atlanta home selling tips!

2/21/2017

Considering a Spring Home Sale? Learn How to Appraise Your Selling Chances Like a Pro

 The springtime is known to be one of the best times to put your home up for sale. However, if you're not necessarily planning on engaging a real estate agent, it's important to be prepared for all of the hard work involved in putting your home up for sale. Whether you're new to the market or you've never sold a home on your own before, here are some questions to ask yourself so you're prepared for selling in the coming season.

 Do You Know The Market?

 The neighborhood you live in and the buying market you're dealing with are important factors in how your home is going to sell, so you'll need to know a little about both when determining your ideal price. By looking through the listings in the area and seeing what homes like yours have sold for, you may be able to give yourself a range for the offers you can expect.

 How Will You Sell It?

 One of the added benefits of social media is that you can use sites like Facebook and Twitter to announce your home sale and even highlight its best features. While this may make selling seem much easier, you'll still need to make sure you have good photography that captures your home and a website where homebuyers can learn more details. Be aware that while these items may seem easy enough, it can take a lot of time to manage these details on your own. 

 Are You Prepared To Negotiate?

 It's a good feeling to get an offer on your home, but in all likelihood it will be less than what you're expecting and this means engaging in the art of negotiation. According to the National Association of Realtors, those who sell their home generally get 10-20% less than those who utilize an agent, so it's important to be comfortable negotiating before you dive in. If you're confident in your acumen, you may want to go it alone, but if you have doubts, it can be a better financial decision to engage the help of an agent.

 Before you decide to sell your home on your own, it's worth appraising your skills to determine if it will be worth the time and effort you'll have to put in. If you've come to the conclusion that you'd like to utilize an agent after all, you may want to contact one of our real estate professionals for more information.

 

Jeff Jackson

404-909-1965/www.jeffjackson.bhhsga.com

jeff.jackson@bhhsga.com

 

Selling Your Atlanta Home?

10/21/2016

Selling Your Home? Here's Why You'll Want to Keep Your Emotions out of It

Selling your home can be an extremely emotional process, but it's important that you don't let your emotions get the best of you.  Learn which common mistakes emotional sellers make when selling their home so that you can identify them during your own sale and overcome them before it's too late.

Price Paralysis

 You love your home, you know the value it provides to its owner, and you think it's special compared to other houses on the market... and that it should be priced as such!

 Be wary of this thought pattern though, as sellers who are emotionally attached to their home tend to overprice their listing, ignore market data, and be stubborn in negotiations. 

 It is perfectly normal for your emotions to cloud your judgement when first listing, but it is important that you listen to your real estate agent's advice and stick to reason, or you may find your home failing to close.

 Pricing Based On Need

 Your home has a market value, and you can't ignore that.  It's fact. 

 When moving to a new property, it is essential that you understand that you cannot price your current home based on the amount of money you need to purchase your desired next home.  This mindset is unrealistic, and can drag out your home sale.

 If the purchase of a new home is contingent upon how much you make from selling your current home, be sure that you do not celebrate too early.  Wait until you have closed the deal before gauging what you can afford to buy next, or stick to a property that is definitely within your budget.

 Maintain An Open Mind

 While you may love the way your personal items and interior design pieces make your home feel, it is best to stage your home very impersonally for showings.  This may require re-painting rooms to more neutral tones, taking down your favorite family photos, and using professional staging furniture rather than your own.  Doing so isn't admitting that you have bad taste, but rather accepting that buyers have a wide variety of taste themselves, and you want to appeal to them all.

 You should also keep an open mind when it comes to who you sell your home to.  You may have an idea of what you consider to be the perfect buyer, but ultimately the goal is to sell your home.  What the buyer does with it after the fact is up to them.

 To avoid these emotional home-seller mistakes, Please contact me so I can guide you through the process and keep you on the right track.

 

Jeff Jackson

Berkshire Hathaway HomeServices

404-909-1965/jeff.jackson@bhhsga.com

www.jeffjackson.bhhsga.com

 

3 tips to sell your Atlanta home quickly

10/13/2016

3 Tips That Will Help You Sell Your Home in 60 Days or Less

 

It doesn't matter where you live, what kind of home you have or what time of year it is. If you're looking to sell your home quickly, you'll need to do a better job than other local homeowners who are competing against you. Try these top three tips to secure a sale within 60 days.

 1) Enhance Its Appearance

 When it comes to selling your home, looks are everything.  If the appearance of your home is impressive, it will be more inviting to potential buyers.  Remove any items that make the home distinctly yours, such as family photos, kids' toys, or personal items.  Ensure that every space is meticulously clean and clutter free to demonstrate that it is a well-kept property. 

 It is also extremely beneficial to neutralize the design of your home.  Maybe you love the red walls in your living room or the fluffy pink area rug in your bedroom, but this doesn't leave much room for others' imagination.  Make your home a blank canvas upon which buyers can project their own idea of a dream home.

 2) Price Wisely

 While everyone would love to sell their property for more than market value, inflating your asking price could delay a sale.  Research the asking prices of comparable properties in your neighborhood and consult a reputable real estate professional for advice. 

 There are several other strategies you can use to price your home for a quick sell.  Psychologically, certain prices are more attractive to buyers even if there's marginal difference; a home priced at $599,000 is more attractive than a home that's priced at $600,000.  Although there's marginal difference between these two prices, the home that's priced just under the century mark will likely sell quicker.

 3) Go The Extra Mile

 One of the best ways to make your home stand out from the competition is to offer something that no one else is.  Whether it's high quality photos or a video tour of your home, your listing can provide viewers with a unique look at your property that encourages them to become attached to it right away.

 Several other incentives can be offered to help you close quickly, such as including home appliances and transferring your warranties over to the buyer.  You can also offer to cover their closing costs, either partially or fully, which is another financial perk that will set your home apart from the rest.  Everyone likes a gift-with-purchase, but few sellers offer them.

 Need more advice on how to sell your home within 60 days?  Give me a call to discuss solutions for selling your home.

 

Jeff Jackson

Berkshire Hathaway Homeservices

404-909-1965

Jeff.jackson@bhhsga.com

www.jeffjackson.bhhsga.com

Looking to sell you Atlanta Home?

9/18/2016

Understanding Home Seller Disclosures and What Information You Need to Share When You Sell

When people buy a new home they have a right to be informed of the problems that they may face on the property and any issues that the home previously experienced.

However, as a seller it can be difficult to know whether the required information is being disclosed. Nobody wants to appear misleading, especially when it can impact a sale, and making sure all the proper information is finding its way to the buyer is imperative to make the deal go through.

What Needs To Be Disclosed?

Disclosures are not handled at the Federal level except for the Lead-Based Paint Hazard Reduction Act, which requires all sellers to have their home inspected for lead paint if it was constructed before 1978.

Other possible disclosures include any legal issues with the property title, mold and water leaks, problems with the plumbing or sewage on the property, and issues with the roofing, air conditioning and heating systems.

Disclosure Laws Differ From State To State

While it is best to err on the side of caution when dealing with home seller disclosures, every state's laws are different and some are more stringent than others. A seller may believe they are disclosing everything that is required and still find themselves on the wrong side of a lawsuit.

When deciding what to disclose to a buyer it's best to always consult a local real estate agent. Any professional will know the specific laws to their area and will be sure to let you know if you have left something vital off the list.

When Disclosing Can Be A Positive

All disclosures are not created equal and in some situations they can even work in the favor of the seller. When the seller tells the buyer about an issue from the home's past that has been repaired it can be a huge benefit.

Not only is the buyer being informed about the home's history, they are being shown that the seller was a responsible home owner who took care of the property and fixed the issues as they came up. This can give them a sense of security and confidence that the home was well maintained.

If you are in the process of selling your home but can't figure out what you need to disclosure legally and what you should disclose morally, Please give me a call. I will be able to walk you through the process so nothing is left off the list.

 

Jeff Jackson

Berkshire Hathaway HomeServices

www.jeffjackson.bhhsga.com

jeff.jackson@bhhsga.com

404-909-1965

Atlanta home selling tips!

9/15/2016

5 Mistakes That Will Instantly Turn a Home Buyer Away - and How to Avoid Making Them

 

If you're preparing to sell your home you've likely heard many tips and tricks to help close quickly, however few people will ever tell you what you're doing wrong.

Don't be your own roadblock to success! Avoid these common seller-mistakes to ensure that your home leaves a lasting impression on buyers, instead of sending them running for the hills.

 1) Dirt: It's A Don't

Perhaps one of the biggest turn-offs in real estate, dirt gives the impression that your property is not well maintained. A dirty home is simply not aesthetically appealing and can often be the root cause of other turn-offs, such as bad odors. Keeping a clean, clutter-free home will show potential buyers that your property is a beautiful, healthy place where they can live comfortably without any foul surprises.

 2) It's Nothing Personal

 While you may love looking at family photos, funky trinkets from travelling, or your colorful assortment of bath products, personal items such as these should be stored away during an open house. Showings are for buyers to see if they can see themselves living in your home, which is difficult to imagine when there are someone else's belongings scattered throughout the house. If you're serious about selling, pack away any items that send the message that this is your space.

 3) Old News

Most often when people are looking for a new home they're looking for just that: a NEW home! Having old, dated fixtures in your house tells prospective buyers that your property is stuck in the past, rather than prepared for the future. Make your property a place that anyone can move forward in.

4) Street Style

You may have spent so much time and effort making the inside of your home immaculate for a sale that you've completely forgotten that the outside is equally as important. Curb appeal is the very first impression that your home will have on buyers, and it's essential that your property looks just as nice from the street as it does inside.

5) Snoopy Seller

You know your home better than anyone else, and you want to sell it to someone who genuinely cares about your property. While this statement may be true, it is counterproductive for you to participate in showings, pointing out all the great features of your home to interested buyers and grilling them on their intentions for when they purchase it. Give buyers space they need to see if your home is the right fit for them, and you'll be selling it in no time.

 

Interested in receiving more advice on selling your home? Contact me today!

Jeff Jackson

Berkshire Hathaway HomeServices

jeff.jackson@bhhsga.com  404-909-1965

www.jeffjackson.bhhsga.com

 

Buying you first home in Atlanta? Here are some mortgage tips!

5/11/2016

Buying for the First Time? The Ultimate Guide to Surviving the Mortgage Process

 

If you have heard nightmarish stories from friends and family members about the home mortgage application process, you are not alone. In fact, some of these stories may have even been a reason why you have held out on moving forward with your plans to purchase your first-home. While some have indeed had unpleasant experiences, the fact is that there is nothing to be intimidated about. When you follow a few easy tips, you can streamline the process and navigate through it with minimal effort or stress.

Find The Right Mortgage Professional To Work With

One of the best steps that you can take when applying for a mortgage is to choose a friendly, knowledgeable and experienced mortgage professional. Do not be afraid to ask the loan officer how long he or she has been working in the field and with the current company. They want your business, and they should be more than willing to answer your questions. More than that, pay attention to how easy it is to get ahold of them and how quickly they respond to your questions and concerns. If you cannot get a fast response up-front, you likely will not get one when you are in the middle of the loan process.

Ask Questions As Needed

As a first-time mortgage applicant, it is important that you understand as much as possible about your application and your mortgage. If you have any questions about closing costs, payment adjustments, the general loan process, how to verify your earnest money deposit or anything else, you should ask. A friendly mortgage professional will be more than willing to answer all of your questions as needed to ensure that you are a confident and informed borrower. You never should worry about a matter, and you simply have to ask the questions to get the answers you need.

Respond To Inquiries For Information Promptly

During the loan process, your lender will ask you for specific items. This may be your signature on their loan documents, a loan application, tax returns, pay stubs and other related financial documentation. The loan process may be on hold until you respond to those requests for information. Keep in mind that the loan process and underwriter will need to review the items, and some items may trigger the need for more documentation. For example, if you have a large deposit on a bank statement, the lender may request more information about this. You may be stressed and even fearful about the mere thought of applying for a mortgage, but rest assured that many people successfully navigate through the process with minimal stress or fanfare. Your mortgage broker or lender is committed to helping you get the loan you need, and you can easily reach out to a friendly, experienced lending professional today to begin learning more about the loan programs that may be right for you.

 

Jeff Jackson/Realtor

Berkshire Hathaway HomeServices

404-909-1965

jeff.jackson@bhhsga.com

www.jeffjackson.bhhsga.com

Buying and selling Atlanta real estate at the same time?

5/3/2016

Buying and Selling a Home at the Same Time? How to Juggle These Two Transactions

 

There are few things that can be more stressful than buying or selling a home. When you are buying and selling a home at the same time, your stress level may understandably skyrocket through the roof. There may be financial aspects of both transactions that may be cause you stress, and you may be dealing with logistical issues or simply feel stressed by the stacks of documents piling up for both transactions. While this will inevitably be a challenging time in your life, you can more easily navigate through the transactions with success by following a few tips.

Consider the Timing of Both Transactions

One of the best things you can do when buying and selling a home at the same time is to plan ahead and consider the timing of both transactions. You may get lucky enough to get an offer on your home from a buyer who wants to close just a few days before you close on your new home. However, it is more likely that these two transactions may be finalized weeks or longer apart from each other. You may need to plan on finding an interim home or paying double mortgages for a period of time. You may consider which of these two options is more preferable to you based on your work situation, your family's needs and your budget.

Prepare a Budget Ahead of Time and Update It Periodically

Financial stress can mount during this period of time. You will need to make a good faith deposit and pay for third party reports and mortgage application fees for your new home purchase. You may also need to pay money to make repairs and to stage your current home before you list it. It is common to rent a storage unit and to pay for boxes and moving supplies as well. In addition, a buyer for your current home may request that you make repairs to your home before closing. It is important that you prepare a budget so that you can pay for all of these expenses as they arise, and you should consider leaving yourself ample funds for unexpected expenses. If you run into a cash crunch, consider completing the sale of your current home entirely before going under contract with your new home purchase.

Use the Same Real Estate Agent for Both Transactions

The knowledge and support of a real estate agent can be beneficial to you for both transactions, and you may consider using the services of the same agent for both. Dealing with one person who is familiar with your goals and needs can be truly beneficial to you throughout the entire process, and he or she may offer insight about the best steps to take to make the transition from one home to the other smoother for your family. While buying and selling real estate can be stressful, you do not have to make the process more difficult than it needs to be. You can set up a time to meet me today to begin discussing your plans and to take the initial step.

If you would like more information, please contact me!

Jeff Jackson/Realtor

Berkshire Hathaway HomeServices

404-909-1965

jeff.jackson@bhhsga.com

www.jeffjackson.bhhsga.com

 

 

Making an offer in the Atlanta market

4/28/2016

Making the Offer: 4 Ways to Craft an Offer That Will Catch the Seller's Attention

 

It can take a time and effort to find the perfect home to purchase. After you have found that home, you need to convince the seller that your offer is the one they want to choose. There may be multiple offers made at the same time, and you may be in a situation where you are competing for the home. Even if your offer is the only one the seller receives, there is no requirement that they must accept the offer you make. Crafting an effective offer that will catch the seller's attention is important, and you may be able to accomplish this by following a few tips.

Offer Close To The Asking Price

One of the first things most sellers will look at when they receive an offer is the price you are offering to pay. You may feel as though the seller is asking too much for the home, and your agent may advise you to offer a lower price. On the other hand, there may be multiple offers, and you may feel as though you need to offer a price higher than what is being requested. With your real estate agent's advice in mind, consider that a seller will be more inclined to accept an offer if it is close to what they are asking. If your offer is too low, they may decline it without looking at the other merits to your offer.

Request A Quick Closing

When you prepare your offer, one of the factors that you will have control over is the requested closing date. Sellers generally want to close quickly, but this is not always the case. Each market is unique, but a general rule of thumb is to offer a closing date that is 21 to 28 days away, contingent on mortgage approval. You may work with your real estate agent and mortgage company to determine when a reasonable closing date is. However, offering a quick closing generally shows that you are a motivated buyer.

Choose A Shorter Option Period

A sales contract has an option period, which allows the buyer to back out of the deal for any reason. This may be a time when you get your third party reports, such as the property inspection, completed. A shorter option period may be preferred by sellers. This is because the buyer is generally locked into the contract contingent on mortgage approval after the option period has expired.

Offer A Higher Non-Refundable Good Faith Amount

When you make an offer, you will also give the seller a good faith or earnest money deposit. The amount of the deposit will be disclosed in the contract, and you will typically hand it off after the offer has been accepted. This is the amount of money that you stand to lose if you do not follow through on the terms of the contract. A higher good faith or earnest money amount shows that you are serious about buying the home. There are many factors that a seller is thinking about when reviewing an offer. While the entire offer will be reviewed fully, the fact is that these factors are generally given significant weight.

 

If you would like more information, please contact me!

Jeff Jackson/Realtor

Berkshire Hathaway HomeServices

404-909-1965

jeff.jackson@bhhsga.com

www.jeffjackson.bhhsga.com

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